This November sees the return of Feliz Rioja, inviting trade members across the UK to participate. As consumers search for quality wines for Christmas gifts, the initiative aims to position Rioja as the preferred choice for the festive season.
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October saw Rioja wine sales soar as over 120 independent retailers, wine bars and restaurants across the UK took part in the second edition of Rioja Wine Month.
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100km of Diversity offers the chance to connect with over forty producers, winemakers and importers, many of whom will be travelling to London from Rioja to share the unique stories behind their wines. Visitors will be able to try the latest Viñedo Singulares, the finest Espumoso de Rioja, barrel-aged whites, elegant rosados, classic Gran Reservas and everything in between. There will also be the chance to discover wines not yet available in the UK.
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A month-long celebration of Spain’s finest wine-producing region across independent retailers and restaurants nationwide, Rioja Wine Month returns this October to bring the quality and diversity of Rioja to life for consumers across the UK.
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As cooler days and cosier nights roll in this autumn, Shop Rioja is once again calling on independent merchants to join its October campaign.
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